During the pre-internet era, locating a document or verifying a fact took countless hours, if not days. Now with smartphones and search engines, it takes less than a second to do the same. However, new tech comes new expectations, ones that demand lightning-fast efficiency.

It's astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.